I researched this institution and found that they only own one music orientated magazine - NME - which does not focus on one specific genre. I think that my magazine would be perfect for this company as my media product only focused on the indie and indie rock genre.Also, the success of the NME magazine shows that this company have the ability to make a magazine be consumed digitally too - which the QR Code and sites on my magazine represent.

Furthermore, I looked at the NME magazine front cover and saw that their simple - yet affective - colour scheme and house style is very apparent
, this is very similar to my magazine which may mean that the institution would like it as it looks professional and very realistic.
NME magazine was the first magazine to ever feature in a singles chart which also shows ambition from the publishing company, which is another reason I wish for my magazine to belong to this company.
Lastly, I think that IPC Media would be the best institution for my magazine because I used features that have been used previously in magazines published over the IPC Media umbrella. Also, this institution does have a gap in the market for an indie rock magazine although they already have indie magazines.







